Sennheiser Prelistening

Our Role

Conception, creative and art direction, design, project management, invitations management and network management.

The Story

Give a German audio institution access to the Berlin scene: refresh the local image and position Sennheiser as the audio specialist inside the city's music industry, not above it.

The Idea

The "Prelistening" series: cooperations with labels and artists in which a hand-picked room — artists, label executives, audio engineers, opinion leaders — hears an album before release, on Sennheiser, at Burgeramt, one of Berlin’s trendiest spots, with rap.de, Backspin and MTV carrying it outward.

The Work

A running exclusive listening-event format, from the first "Morlockk Dilemma" album prelistening onward, produced end to end with media partners.

Result & Significance

Online interaction grew by roughly 1200% during activations, followers by around 800 per event — and the series produced new artist and brand cooperations.