ASICS x Titolo Launch

Our Role

Conception, creative and art direction, design, storytelling and execution — including a hand-made box and accessories — plus project management, event management and PR.

The Story

Build a story around the first limited ASICS Tiger release in Switzerland, timed to the opening of Titolo in Zürich — then one of the top 15 sneaker stores worldwide by Complex — and turn the release into an event the local scene would actually show up for.

The Idea

Connect the release to the local culture and community rather than the global campaign: a concept and story built for Zürich, staged in a trendy local space, aimed at the sneakerheads, opinion leaders and industry people who carry a release by word of mouth.

The Work

A launch event with custom presentation boxes, printed campaign material and a staged release moment, gathering more than 200 guests from the Swiss sneaker community and industry.

Result & Significance

The release sold out instantly and the event drew over 200 sneakerheads, industry executives, opinion leaders and influencers — to this day the store owner’s favourite release.