BMW X7 — The Luxury Experience
The new X7 presented as an evening for all seven senses — 13 cars sold in the month that followed.
Our Role
Conception, event management, invitation management, project management and design.
The Story
Present the new BMW X7 to exactly the right local demographic in Berlin — and turn the presentation into sales, not just an unveiling.
The Idea
An evening built to unite the seven senses: not the X7 alone but all BMW elements bundled together, preserving the sovereignty and elegance of the brand while partners — Sennheiser, Chopard, Degussa, OHDE, Montblanc, BoConcept — and the culinary programme carried exclusiveness, functionality, freedom and charm.
The Work
The Luxury Experience: an invitation-only evening around the new X7, staged with six premium partner brands and a full sensory programme.
Result & Significance
BMW Berlin sold 13 vehicles in the month following the presentation.
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