Nike SB x Jarritos Europe Release

Our Role

Conception, creative and art direction, design, project management, invitations management and network management.

The Story

Working with Jarritos Europe and Nike SB, the mission was to create an exclusive, limited collection for the European release of the Nike SB x Jarritos Dunk — and to go beyond product development into a singular, immersive brand experience that challenged the industry’s norms.

The Idea

Root a global sneaker collaboration in skate and streetwear culture: an exclusive collection carried by Europe’s leading skate shops, launched through an immersive event that let fans step inside the culture rather than just shop it.

The Work

A launch at Berlin’s Civilist, staged around a Mexican vintage fridge stocked with Jarritos drinks and the coveted Dunks. The Jarritos logo in orange and green ran through the whole collection, and raw jute elements underlined the brand’s urban, down-to-earth character.

Result & Significance

The collection sold across the German market and Europe’s top skate shops, and the Civilist launch became a milestone moment for the release. Collector demand worldwide is overwhelming — some pieces already trade for three times their original retail price — and the partnership sharply increased the reach and influence of the work.