RECONZH Re-launch

Our Role

Brand identity and strategy, conception, creative and art direction, design, social media, project management, event management and PR.

The Story

RECON ZH needed to repair its local reputation and catch up with the Zeitgeist — a resale store with history, losing relevance in a scene that had moved on.

The Idea

Re-organise the store concept from the ground up: a fresh identity, a changed re-selling model, a brand range adjusted to where the lifestyle was actually heading — and finally an online fingerprint to match.

The Work

A full relaunch: new identity across store, print and social, connections to the right brands and international buyers and sellers, cooperations with local brands and a presence at branch events.

Result & Significance

RECON ZH became the most hyped re-selling store in Switzerland, tripling its net income within six months of the relaunch.