RUN BGD: Building the Platform
Belgrade’s culture mapped, written and shipped — the platform you are reading right now.
Our Role
Editorial identity, city content system, audience building.
The Story
Turn street-level cultural knowledge into a credible media brand — one that could speak for Belgrade without sounding like a tourist board.
The Idea
Treat the city itself as the beat: a real editorial team covering food, music, style and street life the way a magazine covers a scene, then extend that voice into a curated map and a merch line.
The Work
A publishing platform with seven editorial channels, a curated city map and directory, and a shop, reaching readers across web and social.
Result & Significance
The platform is the proof of concept — RUN BGD is now evolving it into a full ecosystem: the site you are looking at right now.
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External References
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